Designers research in order to create art to fit a need for their client(s)
Ideation: Gathering Research and Developing Thumbnails
You are a high-end logo designer, and your favorite band/musician’s publisher is hiring you to create a new logo for their new album (or album reboot). The logo needs to be simple and easily transferable to different mediums (t-shirts, albums, posters, etc.). Using adobe illustrator, create a logo that represents the type of music they play and their message as artists.
Research your musician(s). Get to know who they are, why they make music, what they want to do with their music. Listen to your favorite songs by them. Look at their album covers. Watch their music videos. Learn about their success, their struggles, and where they are now. Use the thumbnails to come up with some ideas for a logo design. Make at least 20 THUMBNAIL sketches of different logo designs. Try different things. Try with only text. Try only symbols. Try both symbols and text. Try different fonts. Try rearranging a few of the same design. Make as many sketches as you can.
Students will meet with teacher after research/thumbnail preparation to talk about their plan, and which logos are in their top 5. They will be given feedback on which design is their strongest, given feedback of what they need to continue on with Adobe Illustrator
At Project Critique, students will get the opportunity to talk about the tools they used and how they achieved their original design. They will receive feedback on their design from their peers
Students have the opportunity to continue working and adapt their logo design and resubmit (up to a week after critique date) to receive a better grade.